The Logo



The cross first and foremost represents recovery. Whether it’s physically or mentally, it illustrates the self-awareness of an issue currently being worked through. A silent calling to those around that a majority of attention may be focused on the unseen. 



The solid build of the eye around the cross represents strength and protection from any disruptions affecting the recovery. A reminder to be mentally strong enough to stay focused on goals despite the onslaught of negative influences.



The cross and eye combine to create a mark that represents a positive viewpoint. A reminder that each situation can become a positive and a silent calling to others that despite battling a negative outlook on life, seeing the positive remains a priority.

The Three Eyes


Flawed Eye

The flawed eye is what many of us live with and what many don’t even realize is there. A flawed vision, a negative vision. Seeing the worst in every situation. Whether it’s handed down from a previous generation or triggered by mental or physical stress, it’s a viewpoint that will continue to destroy you and bring those around you down.


Suicidal Eye

The suicidal eye is what years of a flawed vision can create. The daily negative outlook affects you both physically and mentally and over time it takes a toll on your body, your relationships, your career and your life path. This wear and tear eventually leads your quality of life to a level that falls below what zero (or death) would be. The suicidal eye welcomes death.



The positive eye is the third and final eye and the only chance at not only continuing to live, but to live with a purpose. To live with the daily goal of improving both yourself and those around you. It’s the positive eye that has the power to turn your life around and allow you to leave your mark on the world before bowing out. The liberator. 

Daniel Kroemer